The orientation system and the conceptualised exhibition follows the metaphor water in different stages. The orientation system shows the strength of the water, but also
has a traveling and guiding force. These characteristics are intended to guide visitors into the event, immerse them in it and allow them to drift through the exhibits. The guiding is a light projection that rounds off the theme of “water and light insanity”.

As the experiential exhibition not only arouses curiosity and fascination, the experiential exhibition also invites visitors to absorb this enchanting world, the exhibition runs under the name “ABSORB”.

I played a key role in innovating the concept idea for the exhibition based on a metaphor of the elements. We then decided to focus on water. I contributed to the ideation, creation of visuals and the UX process.